These are challenging time for independent retailers, as they are for the whole of the retail sector. The demands of managing new ways of working and shopping and interacting with customers as we embrace “social distancing”, coping with the pressures on the supply chain, and not knowing if staff will be in the shop tomorrow have come on top of what can be a difficult trading environment.
The Federation of Independent Retailers (NFRN) is launching a poster campaign with the 'Shop Local, Shop Little' message, calling on customers to support their local store.
Now more than ever, independent retailers play a crucial part in their local communities. The “Shop Local, Shop Little” campaign is intended to remind customers to use their local shops at a time when attention has been focused on supermarkets and to encourage customers not to panic buy but to buy what they need.